Online advertising has become a must. Even if you use several other means of getting the word out about the rental property you own, you still need to showcase it online. There are plenty of sites out there for doing this, but you’ll also need a specified place online for showing it to others. As Dean Graziosi explains, “Even if you are utilizing the services of a realtor to handle the business end
of things, your website can still serve as a great promotional tool.”
Use the website to your advantage. Highlight the features of your rental property and be sure to add photos. Make sure some of them are of the exterior and some are of the interior. Keep in mind you might pique the interest of potential tenants who live out-of-town or even out of state. Those who aren’t in the vicinity and can’t come look at the property easily will probably want details about it. Photos will help with this area.
Describe the rental property accurately. Often times, descriptions can be confusing or misleading. A description that specifies a particular property as having two bedrooms, a living room, den, and bonus room might only have two bedrooms, a living room, and a bonus room that can be used as a den or whatever else the tenant chooses. Including pictures of all the rooms will also help clear up any confusion that may exist. When writing descriptions, make sure they are clear and easy to read and understand.
Update your website frequently. If you own several rental properties, chances are they’ll be available for lease at various times. Potential tenants should be able to go to your site at any time and know which properties to inquire about and which ones to keep their eyes on. As Dean Graziosi points out in a blog post, “A website that is not updated on a regular basis will wind up being the one that isn’t visited.”
Let visitors know how often the property status is updated. For example, if you always list available properties on Fridays, assuming there are any, make sure this is expressed on the home page of your website. That way interested prospects can visit your site each Friday to find out whether or not you currently have anything available for rent. This will help to establish a good relationship between you and your visitors and may also keep them coming back.
Finally, read through all information before posting it on your rental property website to make sure it is correct. The last thing you want to do is mislead someone with even the smallest inaccurate piece of information. Spell check your writing and make sure it is also grammatically correct. Your visitors will appreciate this. For more information on this and other topics, visit Dean Graziosi’s blog.